Email Marketing & List Building Tips for More Growth & Sales in 2017

Email Marketing & List Building Tips for More Growth & Sales in 2017

Email Marketing & List Building Tips for More Growth & Sales in 2017

Have you ever created a New Year's Resolution only to ditch it by January 5th of the new year?

I have.

For the past two years, I've been trying to lose 45 lbs. Last year, I lost 19.6 lbs in 2 months, using this, only to revert back to my bad habits (eating out and binging on Starbucks) and gain 10 of those 19 lbs. back by August.

I felt frustrated and defeated about gaining the weight back and moving further away from my goal. I imagine you feel the same way if growing your list has ever been one of your New Year's resolutions.

If list building is one of your business goals for 2017, I want to help you avoid any yo-yoing and supercharge your growth.

Here are some things you should know:

It's possible

Know that it's completely possible to achieve your list building goals. All you need is a plan, consistent action and the commitment to see it through.

Have a plan

If you fail to plan, you are planning to fail.
— Benjamin Franklin

“If you want to add 1K subscribers to your email list, hoping and wishing won't do the trick. You've gotta have a plan.

When I'm working with my clients, I like to help them create a list building plan that includes annual, monthly, weekly and daily strategies. You have to remember that list building is a marathon not a sprint. It takes consistent actions.

Create an irresistible lead magnet.

The best advice I can give you about creating lead magnets is to keep it simple. I mean that when it comes to both your content, tech and delivery. Less = more.

As for the content, get out a pen and paper. Then, ask yourself these three questions.

  1. What results do I want my clients to achieve?
  2. What's the first thing they need to accomplish to get there, or
  3. What are the top 3 questions I get asked regularly?

At this point, you should have at least one topic to get you started.

If you already have a lead magnet, great. If it's working for you, you can put your promotional plan into action. I've added a few items to the New Client Magnet Resources Library to help you with this including a simple quiz in there to help you better understand if and why your lead magnet is a lemon, and a cheat sheet to help you identify how you can promote your lead magnet on social media. Join the New Client Magnet Resources Library here.

Make a commitment to get visible.

Some people look at me cross-eyed when I say that list building and visibility go hand and hand but it's true. 

Take a guest post for example. Guest posting puts you in front of someone else's audience and allows you to leverage their reputation to gain visibility, offer value and grow your list (when done properly).

You don't have to be everywhere but making a small commitment to show up somewhere (other than your blog) can be a huge step in the right direction.

Trends to Watch

Video

Use video when building your list to build the know, like, trust factor faster.

Use video when building your list to build the know, like, trust factor faster.

As with any other area of business, you'll see some noticeable trends in 2017. Among them, video. These nine compelling video marketing statistics tell it all.

The gist - video is going to drive more traffic and conversions in 2017. I heard Melissa Pharr suggest that "it only takes 420 minutes to build the know, like, trust factor using video."

Coaches and bloggers are using video to grow their lists in a variety of ways including:

  • Video training series (Jeff Walker launch).
  • Webinar, Webinar replay & recorded training.
  • eCourse with video.
  • Video on opt-in for challenge, lead magnet and webinar.
  • Video on thank you page.

Gamification

Start using gamification to incentivize your subscribers.

Start using gamification to incentivize your subscribers.

Wikipedia defines gamification as "the application of game-design elements and game principles in non-game contexts."

The gist - gamification is used to give subscribers, clients and followers an incentive to take a specific action that results in both their personal gain and more visibility or income for your business.

Gamification in action:

  • Viral sharing of lead magnet or webinars
  • Bonus incentive on thank you page
  • Challenges
  • Quizzes with badges

Challenges

Challenges are another great way to build your list.

Challenges are another great way to build your list.

Challenges have grown in popularity over the last two years with much credit going to challenge queens like Jenn Scalia and Melissa Pharr.

The gist - They are interactive lead magnets that allow you support your ideal clients and help them achieve one result during a short time frame. 

Resources Library

This is a new take on gated/locked content. You can use your resource library to a) share exclusive resources & content upgrades with your community or b) to house all of your lead magnets in one place.

Melyssa Griffin. Elna from Twin's Mommy, and I are three online business owners with incredible resource libraries that cater to their communities love for actionable, valuable information.

Two pitfalls to avoid

#1 Getting caught up in the numbers game.

It's easy to focus on how much or little your list is growing. 

I want to challenge you to avoid looking at the number because a) it causes you to obsess over your subscriber count, b) takes you out of a place of serving and helping, and c) can cause you to neglect your existing community.

If you remember nothing else, remember this:

#2 Forgetting to follow-up

We've all heard the saying, 'the money is in your list,' but I believe the money is in the follow-up.

In fact, the follow-up is just as important as building your list.

So, in addition to writing your confirmation page, remember to create two things:

  1. a help and profit journey (aka a sales funnel)
  2. a regular newsletter

There you have it.

That's everything you need to know to get you started. Need help creating a custom list building strategy for your business? Apply for a list building breakthrough session here.

3 Questions to ask yourself before you start selling online

3 Questions to ask yourself before you start selling online

3 Questions to ask yourself before you start selling online

A former coach once asked, "Do you have an email list?"

To which I replied, "No."

She followed with, "Oh no. Who are you going to sell to online?"

"So...I need a list if I want to sell online?" I asked. "I Can't I just hop in Facebook groups on promo days and share my offer?" 

"You can but not if you want people to take you seriously and actually buy from you," she said instantly shutting down what I'd thought was a pretty ok idea. (Come on, I'm not the only one who has tried this).

Let's just say this was a sobering conversation. 

When I first started my business, I thought you needed a website, sales page, complicated sales funnel and a large social media following (or a few hundred dollars to spend on Facebook ads). But, experience has taught me that you don't need all that to sell online.

While it's great to have a website, sales page, funnels and social media followers, you can sell online with much less.

The Minimalist's guide to selling online

You only need three things: an idea, an email list and a payment link. (Simple, right?)

One of the reasons why I am always preaching about the importance of list building and email marketing is because I've seen them transform businesses (both my clients' and my own). You could have a Facebook page, Twitter following and be on Periscope but if you're not getting those leads and clients on your list, using permission-based email marketing, you're still leaving money on the table.

Why do I need to get people on my email list? You ask.

Because Facebook pages get shut down. Twitter accounts can get hacked and Periscope is owned by Twitter (in other words, not you.)

When you use these channels to sell (exclusively), you're giving away two things:

1. Control over the relationship.
2. Your ability to earn income that doesn't require you to show up and exchange dollars for hours.

If you're using social media to sell exclusively, I have one question for you, "How will you nurture your warm leads that don't buy from you after seeing the first your post, tweet or Scope?"

Enough already, Semonna. Tell me how to avoid this mess and start selling online. I've got you covered.

There are 3 Questions to ask yourself before you start selling online

#1: Do I really need an email list?

This is a question I get asked quite frequently as my clients (coaches) try to regain control of their ever-growing to do list so they can start selling online. 

I hear this all the time. "I speak. I go networking. I'm in Facebook groups. Do I 'really' need an email list?"

The short answer: Yes. (Duh.)

But, the truth is you don't need an email list. (Yes, I just said that.)

Any of the strategies I listed above can help you gain more clients. Not having a list won't stop you from getting clients.

But, you NEED a list if you want to create leveraged income and more time freedom).

That's right. You need an email list if you've ever:

  • Dreamed of servicing others by designing an e-course,
  • Wanted to increase your income without decreasing your time with loved ones
  • Desired paid time off
  • Had the crazy idea that your business could reach and transform the lives of thousands.

#2: What do I need to start selling to my list?

Funnels and sales pages are all the rage right now, but you don't need them to sell to your list.

You only need three things to start selling to your list: An idea, an email service and a way to accept payment.

I've included two tutorials below to help you get started with two of my favorite tools. Katie Martin of Tin Shingle has a great step-by-step resource (with screenshots) to help you Set Up Payment Plans & Subscription Orders Using PayPal here.

How to create a buy now and subscription button in Paypal

Send Owl Tutorial - How to create a payment link to sell your products and services

Paypal is a great option if you're just starting out. It's a free tool that you can use to create buy now buttons, subscriptions (reoccurring billing) or invoices. You can use advanced settings to connect it to your email service and collect payment from your clients.

Send Owl (affiliate link) is a great option if you're more seasoned and looking to create custom coupon codes or offer affiliate commissions. You can use it as a shopping cart to collect payments via credit cards and Paypal.

#3: How will I know what my people want to buy?

I you really want to know what your community wants, you should start off my asking them. Use Ryan Levesque's Ask Method. You can learn more about Ryan's strategies here.

Here are three things that you can do to get inside your ideal clients head.

1. Stop worrying about your list size and start treating every subscriber like a potential client.

Butter her up and make her feel loved and appreciated. Never make her feel like she's just another number.

2. Ask them

Send them a survey. Ask them within your welcome series or just send a single one-off email.

3. You know them. Put your keen knowledge to work.

Use the knowledge you've collected to offer a product or service that aligns with their needs.

4. Give them a free taste of your upcoming product, program or service.

You could offer a lead magnet such as a checklist or create a free mini course or a complimentary challenge.

Now that you've had time to ask yourself these questions, get out there and implement. It's time to start selling online.
 

common myths about launching

Myths about launching

common myths about launching

It’s launch session here in the U.S.

‘What’s launch session?’

I’m glad you asked. It's that time of year when long forgotten or absent business owners pop back into your mailbox to see you the latest 'great' thing since sliced bread. Though launches occur throughout the year, I'm talking about that time of year just after the kids return to school and before the holiday season ends.

When they pop into your inbox so abruptly, you're likely to do one of two things.

1. Think to yourself - ‘who the heck is this?’

OR

2. Hit the Spam button (or the unsubscribe button if you're the nice and patient sort).

As a list building coach, I think it's important that you recognize how others -prospective clients, partners and leads - see you in order to STOP THE MADNESS PRONTO.

#1: It’s ok to launch a program after a long absence.

Think you’re about to fall for this myth?

Ask yourself, ‘when was the last time that I emailed my list?’

If you're launching a program in the next 3-6 months, your answer shouldn't be six months ago.

Priceless tip: Avoid this pitfall by communicating with your list regularly.

If you're too far gone, try to re-engage your list with a simple, yet effective email sequence (autoresponder). 

The content in these emails will vary based on your industry and business goals. I can help you determine the language, setup and select a delivery schedule for these emails during a List Building Breakthrough Sessions.

#2: I can create a product/program/service based off what you want to create versus what my community is saying they want.

Ask yourself, ‘When was the last time I surveyed my community?’

The members of your community (email list) will change from time to time and it’s only natural that their needs would follow suit. 

One surefire way of determining whether or not your products and programs are still relevant is to ask your community directly. But, be mindful. Doing this incorrectly can leave you more confused and less productive.

Priceless tip: I recommend using a free tool like Wufoo or Jotforms to create a 5-10 question quiz.

#3: I don’t need to vet my offer.

The best way to determine if your community is genuinely interested in your offer is to create a lead magnet that aligns with the product/program/service that you’re launching.

Here’s a question you can ask yourself to avoid this myth about launching.

Is my lead magnet (free gift) relevant?

This one is really important. Your lead magnet is the introduction, or virtual hello, that you share with your prospective clients.  It shouldn't be something you throw together because you think it's something your community may want to read or listen to. Make it count.

Priceless tip: Review and revamp your existing lead magnet to ensure it aligns with your existing services and your current business goals. It's important to be very strategic when deciding on and creating a lead magnet.

#4: I don’t need to grow my list before or during my launch.

Newsflash: List building is quintessential to launching. 

To avoid this pitfall, ask yourself, “What am I doing to get more people to join my community (aka grow my list)?”

If you've been promoting the same offers to the same list, you're bound to get the same results. 

And, if that result was crickets after your last  launch...well, let's not repeat that. Wouldn’t you rather have more clients to serve and more money in your bank account?

Priceless tip: I recommend implementing one advanced list building strategy at least one quarter before your launch (i.e. a giveaway, JV giveaway event, challenge or telesummit).

#5: I need to create new content for each launch.

I’m getting exhausted just thinking about this one. 

The truth is you don’t need to create content from scratch every time you launch. 

If you find yourself falling for this myth, ask yourself, “Can I repurpose any of my existing content to support me during my upcoming launch?”

You don't have to create new content for your upcoming launch unless you want to do it. If your launch was successful last time, reuse your copy, ideas, etc.  

Priceless tip: Review your top blog posts that align with your ideal client's top challenges and/or an upcoming program launch, turn them into videos, audio clips, or graphics. Don't be afraid to outsource.

If you'd like to learn more how you can implement these tips in your business, I'd love to connect with you.

Click on the button below to schedule a 20-minute List Building Breakthrough Session.

Email Marketing Hacks: How to minimize unsubscribes and Spam complaints during your next launch

reduce subscribes

How to reduce unsubscribes and Spam complaints during your next launch

Experience is our best teacher.

It used to drive me crazy when my clients would get upset over losing 3 to 10 subscribers, per email, during a new launch.

From my (detached) perspective, I looked at it as a good thing. That’s one less person that you’re paying to talk to. That’s one less person and one less unresponsive subscriber. 

I didn’t realize how much it stings. Even though we’re taught not to take it personally. It’s easy to see that unsubscribe notification as a big old neon sign saying, “I don’t like you.” (Que the knife to the gut and twist.)

 I thought, ‘I’m supposed to be growing my list - not losing subscribers.’

#1: Give them the option to ‘update your preferences.’

Let your subscribers decide when they want to receive emails from you. They can either pick an option based on the frequency (weekly or twice a week). You can also choose from the various lists you offer.

Pro tip: Not all email service providers offer this option. I believe Aweber and Mailchimp still do.

#2: Let them say NO

Create a separate email list or separate tag that allows your subscribers to raise their hands and say I don’t want to learn more about your promotion/product/program.

I’ve been able to achieve this for clients in various email tools including, Aweber, Get Response, ConvertKit (aff link), Infusionsoft, Active Campaign and Mailchimp.

#3: Add an unsubscribe list at or near the top of your newsletters and broadcasts

Adding an unsubscribe link above your header image or before your intro paragraph may scare you.

After all, "won't that encourage them to subscribe?"

No. It does; however, make it easier for your subscribers to leave your list. Some people opt for the spam button rather than scrolling down to the bottom of the page to subscribe, not knowing that spam complaints can hurt your business and your ability to reach your ideal clients’ inbox. 

Adding an unsubscribe link at the top of your emails helps deter this behavior by giving people who aren't your ideal client an easy out. Though it might seem like you're losing a subscriber or your list is shrinking,  I want to encourage you to reframe your thinking. Rather than losing out, I want you to look on the brighter side to see that you're actually gaining a more responsive list of potential buyers (who want to hear from you).

#4: Don't automatically roll them over to your main list

Let’s say you offer a special opt-in during your pre-launch period, like a challenge or a giveaway. After this list building activity is over, take a moment to nurture these new subscribers. Then, ask them to join your main newsletter list (make sure you give them an ethical bribe or a new lead magnet) and provide an explicit opt-in offer to get their permission to enter your inbox weekly.

Be clear and tell people exactly what they’ll receive. If you’re planning on sending out a weekly newsletter and promotional emails, just say that (I’m all for authentic and simple marketing).

Which of these four suggestions are you going to implement to avoid an increase in unsubscribes during your next launch?

Must have tools for your launch
(for every budget)

Must Have Tools For your launch

You’ve probably heard the horror stories about technology glitches or all out fails. Maybe you’ve even received an ‘Oops I did it again’ type of email. While glitches aren’t completely unavoidable, you can do your part to reduce them. 

One way to ensure your launch goes off without a hitch is to invest in the right tools for your budget and needs. For the past few years, I’ve been managing the backend of my client’s launches. During this time, I’ve demoed and tried almost every launch tool out there.

I’ve put together a simple list of launch tools that can help you go from newbie launcher to confident pro in no time.

Note: Some links below are affiliate links (denoted by 'aff link' in parentheses). This means I’ll receive a small commission (at no additional cost to you) if you make a purchase through my link. 

Email Service Providers

If you're just starting out and want to go the free route checkout: Campayn,  (aff link), Mad Mimi, MailChimp, Mailerlite or ReachMail 
Looking for an advanced email marketing tool that puts both your subscribers and marketing automation first? My favorite email marketing tool is ConvertKit (aff link).

Free and Paid Stock Photos

During your launch, you'll use images for a number of reasons. Here are my go-tos for stock photos whether you're using them for your website, ads or social media graphics.

Pixabay
A free site that offers quality stock photos, across a variety of topics.

Death to Stock
Offers free (and paid) images each month. 

Unsplash
Will send 10 free photos, directly to your inbox, each week.

Adobe Stock is a paid subscription service that offers various licensing options for their images. adobe.stock.com

Landing page/Sales page

Click Funnels
Known for how easy it is set up simple funnels, landing pages, thank you pages, etc.

Convert Kit (aff link)
An email service provider that offers landing page designs within the platform so there's no need to invest in a separate service.

Instapage
Offers paid landing page templates.

Leadpages (aff link)
Still my go-to. I love how easy it is to customize and tweak LeadPages' endless landing page, webinar registration page, thank you page, and YouTube Live (with chat) templates.

Ontrapages
Offers free and paid landing page options

Optimize Press
A great option that allows Wordpress users to design landing and sales pages from scratch or purchase a pre-built template.

SquareSpace
You can create beautiful landing and sales pages directly within Square Space. Here's a tutorial from Megan Mimms that will help you set it up quickly.
 

Lead Magnet Creation

Canva
A free and paid virtual design tool that helps you create beautiful, branded images in no time.

Google Apps (aff link)
You can use Google Docs to create and share ebooks/workbooks. You can use Google Sheets to share spreadsheets, editorial calendars or your favorite budget tracker. You can also use Google Slides to create beautiful presentations.

Organization/Storage

Dropbox (aff link)
A free and paid virtual storage option. I use this to store files, share mp3 or workbooks with my clients and many of my clients store their lead magnets in Dropbox. 

Google Apps (aff link)
In addition to the features listed above under lead magnet creation, you can also use Gmail and Google calendar to keep your business organized.

Payment Processors

Paypal
The most popular payment processor out there for new entrepreneurs.

SendOwl (aff link)
My go-to payment processor because it allows me to process credit card payments, connects seamlessly with Paypal and ConvertKit, and hosts my affiliate programs for my products and services.

Square
This is an alternative to Paypal and offers similar features.

Social Media - Content Curation

Buffer
Finds and makes content suggestions within their social media scheduling app.

Feedly
Curates the many forms of content that you consume in one place including blogs and Youtube videos.

Quuu
Allows you to select the categories of content that you'd like to share and then sends it out to your Twitter and/or Facebook community.

Scoop.it
Searches millions of websites and serves up content based on your niche.

Social Media - Scheduling

These tools will help you save time on social media by allowing you to schedule your posts, tweets, etc.

Buffer
Allows you to schedule for Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram. Investments start at $10/month.

CoSchedule (aff link)
Allows you to schedule for the following social media platforms: Twitter, Facebook, LinkedIn, Tumblr, Google+, Pinterest, and Instagram. Investments starting at $19/month. Biggest perk: You can use their calendar to plan out your content marketing strategy on various platforms. They also offer Requeue which reposts your most popular messages.

Hootsuite
Allows you to schedule for Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+. Investments start at $15/month.

Edgar
Allows you to schedule for the following social media platforms: Facebook, Twitter and LinkedIn Investments start at $49. Biggest perk: You can create content buckets, upload content and schedule them.

Teleconference Tools

A teleconference is a free call to share value and invite potential clients to work with you. Here’s a free and paid tool.

FreeconferenceCall HD (Free)
Instant Teleseminar

Webinar Tools

If you’re looking to appear on camera, provide slides or share your desktop, you’ll want to go with a webinar tool during your launch.

EasyWebinar
Instant Teleseminar 
StartMeeting 
Webinar Ninja 
YouTube Live (Free)
Zoom 

Technology can make or break your launch. I don't recommend using all of these tools during your next launch, but I do suggest using the right tools to avoid any potential hiccups.

Leave a comment below and let me know if I missed any of your favorite launch tools.

50 Inspirational Quotes to Help You Move Past Fear + Failure

50 Motivational Quotes about Fear + Failure

Whether you're disappointed over a failed launch or saddened by what's going on in lieu of the recent elections, I hope and encouragement in these quotes. 

1.    "You’ll always miss 100% of the shots you don’t take." - Wayne Gretzky
2.    "America was not built on fear. America was built on courage, on imagination and an unbeatable determination to do the job at hand." - Harry Truman
3.    "Experience teaches slowly, and at the cost of mistakes." - James A. Froude
4.    "The only failure is not to try." - George Clooney
5.    “If you don’t try at anything, you can’t fail… it takes back bone to lead the life you want” - Richard Yates
6.    "One who fears failure limits his activities. Failure is only the opportunity to more intelligently begin again." - Henry Ford
7.    “If you’re not prepared to be wrong, you’ll never come up with anything original.” - Ken Robinson
8.    "It is hard to fail, but it is worse never to have tried to succeed." - Theodore Roosevelt
9.    “The phoenix must burn to emerge.” - Janet Fitch
10.    “Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing.” - Denis Waitley
11.    "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important." - Steve Jobs
12.    “When you take risks you learn that there will be times when you succeed and there will be times when you fail, and both are equally important.” - Ellen DeGeneres
13.    "Try a thing you haven’t done three times. Once, to get over the fear of doing it. Twice, to learn how to do it. And a third time to figure out whether you like it or not." - Virgil Thomson
14.    “There is only one thing that makes a dream impossible to achieve: the fear of failure.” - Paulo Coelho
15.    "No man ever achieved worth-while success who did not, at one time or other, find himself with at least one foot hanging well over the brink of failure." - Napoleon Hill
16.     “Failures are finger posts on the road to achievement.” - C.S. Lewis
17.    “It’s not how far you fall, but how high you bounce that counts.” - Zig Ziglar
18.    "One does not discover new lands without consenting to lose sight of the shore for a very long time." - Andre Gide
19.    "My great concern is not whether you have failed, but whether you are content with your failure." - Abraham Lincoln
20.    “When we give ourselves permission to fail, we, at the same time, give ourselves permission to excel.” - Eloise Ristad
21.    "Do one thing every day that scares you." - Eleanor Roosevelt
22.    “There is no impossibility to him who stands prepared to conquer every hazard. The fearful are the failing.” - Sarah J. Hale
23.    “I failed my way to success.”  - Thomas Edison
24.    "What would life be if we had no courage to attempt anything?" - Vincent van Gogh
25.    “Fear is the main source of superstition, and one of the main sources of cruelty. To conquer fear is the beginning of wisdom.” - Bertrand Russell
26.    "Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy." - Dale Carnegie
27.    “Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.” - William Shakespeare
28.    "Fear is only as deep as the mind allows." - Japanese Proverb
29.    “I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas A. Edison
30.    "I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear." - Nelson Mandela
31.     “It’s failure that gives you the proper perspective on success.” - Ellen DeGeneres
32.    30.    "I can accept failure, everyone fails at something. But I can't accept not trying." - Michael Jordan
33.    "Do not fear mistakes. You will know failure. Continue to reach out." - Benjamin Franklin
34.    "You build on failure. You use it as a stepping stone. Close the door on the past. You don't try to forget the mistakes, but you don't dwell on it. You don't let it have any of your energy, or any of your time, or any of your space." - Johnny Cash
35.    “Curiosity will conquer fear even more than bravery will.” - James Stephens
36.    “Our greatest glory consist not in never falling, but in rising every time we fall.” - Oliver Goldsmith
37.    "For every failure, there's an alternative course of action. You just have to find it. When you come to a roadblock, take a detour." - Mary Kay Ash
38.    "Success is often achieved by those who don't know that failure is inevitable." - Coco Chanel
39.    “The enemy is fear. We think it is hate; but, it is fear.” - Gandhi
40.    “I am not afraid of tomorrow, for I have seen yesterday and I love today.” - William Allen White
41.    "Success isn't permanent and failure isn't fatal." - Mike Ditka
42.    “Avoiding danger is no safer in the long run than outright exposure. The fearful are caught as often as the bold.” - Helen Keller
43.    "Never let the fear of striking out get in your way." - George Herman "Babe" Ruth
44.    "I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." - Michael Jordan
45.    "Our greatest glory is not in never falling, but in rising every time we fall." - Confucius
46.    “If you are distressed by anything external, the pain is not due to the thing itself, but to your estimate of it; and this you have the power to revoke at any moment.” - Marcus Aurelius
47.    “Wherever we look upon this earth, the opportunities take shape within the problems.” - Nelson A. Rockefeller
48.    "Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill
49.    “The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” - H. P. Lovecraft
50.    “Never be afraid to try something new. Remember, amateurs built the ark, professionals built the Titanic.” - Unknown

5 Emails Your Business Should Be Sending If You Want More Clients

5 Email Your Business Should Be Sending If You Want More Clients

Want clients to come to you?

Of course, you do. (That was a trick question.)

But, are you using your best asset to get new clients in the door?

This study from McKinsey & Co shows that email marketing converts better than Facebook and Twitter combined. As a business owner who uses email marketing to promote your knowledge, products, and services, you have the right (no, the permission) to invite your community to work with you.

So, what are you waiting for? 

Examples? Confirmation that this will work for your business?

I’ve got you covered.  I’ve gathered examples of five emails that you can send your list to get more clients in the door.

Spots Available

You can use this email in one of two ways, depending on your business model. You can send an email to your community indicating that you’re accepting discovery calls or you can indicate that you’re looking for clients and share your rates, as Crissy Herron from Indiebizchicks does in the example below.

Source: Crissy Herron of Indiebizchicks.com

Why this works: It’s direct. No need to read between the lines. No need to fill out a questionnaire or hop on a call. If you’re looking for a VA and it meets your budgeting needs, then you’re likely going to hit the buy button at the bottom of the email and grab some hours.

Types of businesses that could benefit from using this email: Service-based entrepreneurs or anyone offering coaching, consulting or done-for-you services.

Why Didn't You Buy

Want to capture more sells after your launch? Use this email.

For this to work, you'll need to have an email marketing system that allows you to tag and/or segment your subscribers like ConvertKit (affiliate link). It will allow you to survey your list to determine why they didn't buy.

I've been studying Bryan Harris of Video Fruit for a few years now and he uses this technique after each launch.

Source: Bryan Harris,

Why this works: It helps you determine which objections and/or pain-points your copy or marketing missed. And, when done correctly, it can even promote down-sell.
A down-sell is an offer that’s priced at a lower price point than the original offer.

Types of businesses that could benefit from using this email: This is great for solo and infopreneurs who offer a paid e-course or group program.

What do you want

'If you build it, they will come.' That's one of the biggest myth about entrepreneurship. 

The truth is, in most cases, they won't just come. If you want people to find your website, you have to put your website/brand out there and create a simple yet consistent traffic-generating marketing plan.

If you want sales, need to figure out what your community wants. If you don't know, ask them. You can do this using a survey or you can ask a question and invite people to reply.

If you have a product idea you want to validate, you can ask your list about that offer exclusively like Melissa Pharr of MelissaPharr.com does in the example below.

Source: Melissa Pharr, MelissaPharr.com

Why this works: It’s a great way to validate an idea or potential offering. Asking your community what they want creates a co-creation process. It also you to hear their top challenges first-hand.

Once in hand, you can take this information and create copy that converts browsers into buyers - faster + easier.

Types of businesses that could benefit from using this email: Product and service-based businesses. 

Here's How I Can Help. (Including Case Studies or Testimonials).

This email is particularly helpful when you’ve switched directions or if you offer a lot of different services. If the latter, pull out a service every few months and feature it in an email to help your community remember that you offer the service.

Don't forget to include testimonials in this email, as Parris has done here. This gives your prospective clients an idea of the benefits and results they can expect from working with you while building your street cred.

Source: Parrish Wilson, ParrishWilson.com

Why this works: This email works because it spells out which services you provide and how you help. It also helps you weed out the people who aren’t a good fit for your tribe. Remember you’re paying for your subscribers (unless you have a free account) and while quantity is great, quality is better.

Types of businesses that could benefit from using this email: Both product and service-based businesses.

Black Friday (Holiday) Promo

I love a good sale and I'm sure your clients do too. While I'm not telling you to discount your services or ask for less than what you're worth, I am suggesting that you go out of your way to thank your community.

LaShanda Henry of Sista Sense does this with her holiday big book. As an avid follower, I look forward to her annual Black Friday Big Book of value-packed offerings. Her ability to make the entire marketing strategy seem like it was created ‘just for you’ help set her apart and help promote exclusivity and scarcity.

Source: LaShanda Henry at SistaSense.com

Why this works: LaShanda doesn’t just tell you she’s throwing a sale. She takes it a step further and creates a Big Book for her subscribers (Think of Toys R Us’ Big Book only for entrepreneurs). It’s filled with her offerings (both old and new) and some of them are only offered for a limited time or being added to her vault.

This email works for retailers and eCommerce sites too. Take this email from Target.

Why it works: I practically live at Target. Between their app and my RedCard, every trip feels like Christmas to me. 

But, when I received this baby in my inbox, I had to click through to find something I wanted.

Who doesn't like saving money, especially when it comes to things you'd purchase anyway.?

Types of businesses that could benefit from holiday promotional emails (as the two pictured above): Product & Service-based entrepreneurs.

There you have it. 5 Emails Your Business Should Be Sending If You Want More Clients.

  1. Spots available
  2. Why didn't you buy
  3. What do you want
  4. Here's how I can help. Case studies.
  5. Black Friday (holiday) promo

Up for a challenge?

Take one of these emails and rewrite it for your business. Then, send it out to your list (Repeat after me. This email shall not collect dust on my computer).

I don't care if you have 8 people or 5K on your list, if you want more clients, get that email out this week.

[Video] How To Get More Webinar Signups -
Webinar Directories

Get more webinar sign-ups with webinar directories.

Get more webinar sign-ups with webinar directories.

I wanted to create a quick video (3:15) to share what I believe is the most unused promotional resource for webinar hosts, webinar directories.

I've identified three free webinar directories that you can use over and over again to get more eyes on your registration pages and more butts in your virtual seats. :)

Got a tiny list? Make sure you add these sites to your webinar promotional plan. 

Landing Page Reboot: My Client's Webinar Signups Sucked
So I Made Lemonade

increase your webinar signups

Imagine that you create the perfect webinar (or so you think), but no one signs up.

That’s right. Crickets. Zip. Zero. Zilch sign-ups.

I’m embarrassed to admit it but I’ve been there before and so had my client Carol Ann (until we made some minor edits to her latest webinar last week).

Carol Ann is an amazing Visibility Strategist and Branding Expert with nearly 25 years of experience, needless to say, she’s amazing at what she does. But, her prospective webinar attendees were getting the message.

And to make matters worse, she’d only had 3 sign-ups over a five day period. YIKES.

She was doing all the right stuff (and had implemented everything we’d discussed) including Facebook ads, social media, emailing her list, leveraging affiliates and posting to webinar directories).

I offered to help her explore this further after I returned from vacation and what I discovered might surprise you.

Landing Page Reboot: The Findings

I reviewed her funnel and discovered that her ads were doing their job. They were getting traffic to the landing page, but when potential attendees landed on the registration page...they weren’t signing up. 

Turns out she was having a copy issue.

We weren’t able to do a complete overhaul. We’d lose too time and disappoint her subscribers, which wasn’t an option. 

Here’s a behind-the-scenes look at the three things that I did to improve her conversions:

1. Audit, Test & Tweak Your Landing Page Title. 

The first thing I examined was her title/headline.  

Here’s the old title.

Can you spot what's wrong with this title?

Wordy itle

The first title was too long. Subscribers prefer clean, simple and concise headlines. It’s ok to be clever and witty just as long as you know that there is a time and place for that. 

This is particularly important if you plan on using your webinar title as your facebook ad headline. If you’re going after cold leads, it’s more important to get them in your virtual door rather than give them a riddle they may lead them to your competitor's doorstep.

Low Headline Score

CoSchedule rates headlines from 0 to 100. The lower the score the less likely people are to click on your link or engage with your event.

The original title had a very low headline score, of 43. Ouch. I typically like to use headlines with a score of 70 or above.

Actionable & Results-Orientated

The old title was clever but it was so wordy that potential registrants probably didn’t bother to read the entire thing. #sorrynotsorry

Here's the new title.

Here's the new title.

The new title is concise and has a headline score of 74 which means it’s more likely to resonate with Carol Ann’s target market. Thus, they are more likely to click to learn more or even sign-up for a webinar with that title. 


The new headline is concise. The 'how to' lets attendees know that it’s going to be actionable and they can expect to learn how to use branding to attract high-end clients. It also focuses on her ideal client’s chief reasoning behind rebranding.

Most people come to Carol Ann because she’s an expert at what she does and because she knows how to help her clients create stand-out brands that help them get noticed and attract high-end clients with ease.

2. Create mouth-watering bullet points.

As they were written, the old bullet points wouldn’t motivate anyone to take action. 

They needed a refreshed. When I was crafting new bullets, I focused on creating intrigue and honing in on the key results her ideal clients desired results.

3. Infuse Story Within Your invitation Emails.

Though I was sure that I’d found the true cause of her poor conversions, I wanted to make sure I looked at the entire picture so I looked at her invitation emails, more than 180 people had opened the first message in the first few hours but they weren’t rushing to sign-up. 

I analyzed her copy and realized that it fell flat because it came off as cold, impersonal and dull. It didn’t sound like Carol Ann. She’s very warm and inclusive when it comes to sharing details with her community.

Did you know that email invitations are responsible for 58-64% of webinar registrations, compared to social media and search, at about 15%?

I took her emails and ran them through the headline analyzer that we’d used for her webinar title. Once that was done I took a closer look at her emails.

Having attended her webinar (and after going through a pre-webinar run-through), I’d heard her story and knew exactly why she was on a mission to help her clients go from best kept secret to confident, profitable business owners.

After I tweaked her subject lines and added stories to her invitation emails, her sign-ups doubled in less than two days. (I’ll take that.)

Semonna knows her stuff when it comes to writing copy; in fact, when I felt that my webinar registration page wasn’t as “juicy” as it should be, she came up with a new title and bullet points and helped me pivot the focus of the event. As a result of her expertise and insight, I’ve already more than doubled the number of signups that I had before making her changes.
— Carol Ann, DeSimine. Visibility & Branding Expert, The Sizzle System

Another fun + successful client project comes to an end. I’m looking forward to watching Carol Ann’s business grow in the months and years ahead.

Congratulations, Carol Ann!

If you'd like to learn more about Carol Ann, visit her website here.

Can I turn your next webinar
into a success story?

Are you excited to take your webinar signups
from zero to 100+ real quick?

4 Simple Income Producing Strategies That Busy Solopreneurs Can Implement Today

simple income producing strategies

4 Simple Income Producing Strategies That Busy Solopreneurs Can Implement Today

I don’t know one solopreneur who doesn’t want to make extra money in her business. 

While this is at the top of everyone’s wish list, the challenge is that most solopreneurs don’t know how to do it, or where to start. 

Many believe they need to create long group programs, and announce them to the world through big launches in order to get more clients and increase profits.

Luckily, this isn’t the only way to add extra income to your business. 

If you’re sick of launches or overwhelmed at the thought of creating a new product/program, check out these four proven ways to make extra income in your coaching or service-based business (without creating a product/service from scratch).

1. Become a Facilitator

There are many options available, just choose an industry and a topic; the opportunities are endless. 

Today I’m going to highlight International Best Selling Author, Danielle LaPorte’s Desire Map Workshop curriculum. This program allows coaches and healers to leverage their own expertise inside of her proven framework. 

As a facilitator, you can host as many or as few workshops as you would like, creating another revenue stream of limitless potential. And, as a facilitator, you receive done-for-you marketing materials to help make your events a success. 

Danielle LaPorte describes the Desire Map Licensing Program as a “(Soulful) Workshop-in-a-box.” Visit the Desire Map Licensing Program website to learn more. You can also read more about Kate Muker's experience here.

When you’re determining which program you want to facilitate, I recommend doing your due diligence to find a program that aligns with your mission and values. 

The next two tips highlight passive income opportunities. To clear up any misconceptions, I want to be really clear about what I mean by passive income. 

Passive income is defined as income received from repeatable systems and minimal effort. For instance, setting up one page on your website and making money if/when someone clicks on the link and makes a purchase, based off your suggestion. Passive income is not defined as easy peezy, effortless income.

2. Become an affiliate and Sell Other People's products and programs

Love a program? Share it and get paid to do so. 

One of the most notable instances of this is probably Marie Forleo’s annual B-School launch. 

When Marie Forleo launches B-School, the universe knows it and every notable business coach and former student come out of the woodwork to show their support. And, I’ve heard that Marie offers a generous commission for sharing the news. 

If you’ve participated in a program in the past, reconnect with your mentor to see if he/she offers an affiliate program. I’m currently working my way through Melyssa Griffin’s Pinfinite Growth course and she has a very generous affiliate program in place.

Regardless of your industry, if you’re looking for products or programs to promote, just think of your preferred tools of the trade. As a business coach, you may get asked how to start a website, and while it’s not your particular specialty, you could set up a blog post or resource page on your site where you share your favorite tools. 

Remember, while passive income doesn’t require you to create a product or program from scratch, It does require three things to be effective.

Planning

Don’t just promote stuff for the sake of promoting stuff. It’s fake and your subscribers will see through it. It’s better to create a content and/or promotional schedule around the products and programs that you want to promote.

Setup

Create your blog post, resource page or ebook to share your links. Pro tips: remember to disclose the fact that you’re using affiliate links and keep track of your links to regularly check for broken links.

Traffic

Traffic is one of the hardest things to nail down as a new affiliate. This is why it’s so important to engage with your network beforehand.

Engagement = conversions (read: opened emails, liked posts, clicked links, etc).

You must identify how you want to promote your affiliate links in order to have an effective affiliate marketing campaign .

Ask yourself these questions:

  • Will your traffic come from promoting a popular post on Pinterest?
  • Will you focus on SEO and pull in organic traffic from Google?

3. Create your own affiliate program and share your own products

I talk to solopreneurs often and two of the most common obstacles that prevent them from creating an affiliate program are pricing and not knowing which tools to use.

I looked at over 13 affiliate marketing platforms and I’ve taken the guess work out of affiliate marketing. During my research, I also found some great free link tracking tools.

I've compiled everything I learned in an easy-to-read Google Spreadsheet and I'd love to share it with you.

Grab a copy of my Top 10 Affiliate Marketing Platforms Comparison Cheat Sheet.

10 affiliate marketing tools

4. Join a network marketing company to supplement your income

If you’re a health coach, there’s a good chance you’re interested in holistic wellness, cleaning without chemicals, or promoting a lifestyle that allows you to live at your optimal weight and natural remedies. If that’s the case, I recommend partnering with a mlm that offers products that align with your mission and help your clients reach their goals. You also want to make sure you stand behind the products you’re sharing. 

Take me for an example, I’ve been on and off the wellness train a few times over the past few years. 

Last year, I had a pre-diabetic scare and it forced me to get it together. In that moment, I realized that drinking (1) green smoothie a few times a week and occasionally meeting the minimum requirement for my water intake wasn’t enough. I started taking Plexus to lower my blood sugar, improve my energy levels and lose weight nearly two weeks ago and I’m hooked (I even joined the company as an ambassador). 

I’m taking Plexus’ Triplex and if I were a health coach, I would certainly recommend Plexus Slim (the Pink Drink) to my clients looking to lose weight. I started using this supplement in December of 2015 and lost 18 pounds in less than three months. 

There are several coaches that are partnering with network marketing companies that complement their services. Kim Wilson Pollock is a health coach and author who supplements her services with Plexus products. Fitness coach, Jessica Vaughn, pairs her coaching with BeachBody’s Shakeology. And, The Whole Daily blogger, Alice Nicholls raves about doTERRA’s essential oils.

It's your turn

I’ve given you four simple options that you can use to create consistent cash infusions for your business. Pick one and get started.

Don’t forget to grab your copy of the Top 10 Affiliate Marketing Platforms Comparison Cheat Sheet.

*Some of the links in this post are affiliates links. Please note: I am only sharing these products because I use and love them myself.*