Must Have Tools For your launch
You’ve probably heard the horror stories about technology glitches or all out fails. Maybe you’ve even received an ‘Oops I did it again’ type of email. While glitches aren’t completely unavoidable, you can do your part to reduce them.
One way to ensure your launch goes off without a hitch is to invest in the right tools for your budget and needs. For the past few years, I’ve been managing the backend of my client’s launches. During this time, I’ve demoed and tried almost every launch tool out there.
I’ve put together a simple list of launch tools that can help you go from newbie launcher to confident pro in no time.
Note: Some links below are affiliate links (denoted by 'aff link' in parentheses). This means I’ll receive a small commission (at no additional cost to you) if you make a purchase through my link.
Email Service Providers
If you're just starting out and want to go the free route checkout: Campayn, (aff link), Mad Mimi, MailChimp, Mailerlite or ReachMail
Looking for an advanced email marketing tool that puts both your subscribers and marketing automation first? My favorite email marketing tool is ConvertKit (aff link).
Free and Paid Stock Photos
During your launch, you'll use images for a number of reasons. Here are my go-tos for stock photos whether you're using them for your website, ads or social media graphics.
A free site that offers quality stock photos, across a variety of topics.
Death to Stock
Offers free (and paid) images each month.
Will send 10 free photos, directly to your inbox, each week.
Adobe Stock is a paid subscription service that offers various licensing options for their images. adobe.stock.com
Landing page/Sales page
Known for how easy it is set up simple funnels, landing pages, thank you pages, etc.
Convert Kit (aff link)
An email service provider that offers landing page designs within the platform so there's no need to invest in a separate service.
Offers paid landing page templates.
Leadpages (aff link)
Still my go-to. I love how easy it is to customize and tweak LeadPages' endless landing page, webinar registration page, thank you page, and YouTube Live (with chat) templates.
Offers free and paid landing page options
A great option that allows Wordpress users to design landing and sales pages from scratch or purchase a pre-built template.
You can create beautiful landing and sales pages directly within Square Space. Here's a tutorial from Megan Mimms that will help you set it up quickly.
Lead Magnet Creation
A free and paid virtual design tool that helps you create beautiful, branded images in no time.
Google Apps (aff link)
You can use Google Docs to create and share ebooks/workbooks. You can use Google Sheets to share spreadsheets, editorial calendars or your favorite budget tracker. You can also use Google Slides to create beautiful presentations.
Dropbox (aff link)
A free and paid virtual storage option. I use this to store files, share mp3 or workbooks with my clients and many of my clients store their lead magnets in Dropbox.
Google Apps (aff link)
In addition to the features listed above under lead magnet creation, you can also use Gmail and Google calendar to keep your business organized.
The most popular payment processor out there for new entrepreneurs.
SendOwl (aff link)
My go-to payment processor because it allows me to process credit card payments, connects seamlessly with Paypal and ConvertKit, and hosts my affiliate programs for my products and services.
This is an alternative to Paypal and offers similar features.
Social Media - Content Curation
Finds and makes content suggestions within their social media scheduling app.
Curates the many forms of content that you consume in one place including blogs and Youtube videos.
Allows you to select the categories of content that you'd like to share and then sends it out to your Twitter and/or Facebook community.
Searches millions of websites and serves up content based on your niche.
Social Media - Scheduling
These tools will help you save time on social media by allowing you to schedule your posts, tweets, etc.
Allows you to schedule for Twitter, Facebook, LinkedIn, Google+, Pinterest, and Instagram. Investments start at $10/month.
CoSchedule (aff link)
Allows you to schedule for the following social media platforms: Twitter, Facebook, LinkedIn, Tumblr, Google+, Pinterest, and Instagram. Investments starting at $19/month. Biggest perk: You can use their calendar to plan out your content marketing strategy on various platforms. They also offer Requeue which reposts your most popular messages.
Allows you to schedule for Facebook, Twitter, Instagram, YouTube, LinkedIn and Google+. Investments start at $15/month.
Allows you to schedule for the following social media platforms: Facebook, Twitter and LinkedIn Investments start at $49. Biggest perk: You can create content buckets, upload content and schedule them.
A teleconference is a free call to share value and invite potential clients to work with you. Here’s a free and paid tool.
If you’re looking to appear on camera, provide slides or share your desktop, you’ll want to go with a webinar tool during your launch.
Technology can make or break your launch. I don't recommend using all of these tools during your next launch, but I do suggest using the right tools to avoid any potential hiccups.
Leave a comment below and let me know if I missed any of your favorite launch tools.